FRACTIONAL EXECUTIVE LEADERSHIP

We're Curated Soft

Hands-on, fractional C-level leadership for founders and growing companies.
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About

WELCOME TO
CURATED SOFT

We help founders and leadership teams in Salt Lake City and area to close the gap between vision and reality.

Originally built as a software development firm, Curated Soft evolved into something deeper: an execution partner for complex, tech-enabled organizations.

We don’t advise from the sidelines.
We step in, stabilize, align, and build what’s missing.

Fractional C-Level Leadership

When something is stuck, unclear, or misaligned — we step in.

• Interim COO / Chief of Staff
• Operational restructuring
• Revenue & GTM alignment
• Cross-functional clarity
• Founder right-hand

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Organizational & Systems Design

Most companies don’t have a people problem.
They have a systems problem.

• EOS-style execution (practical, not dogmatic)
• Role clarity & accountability
• Scorecards & KPIs
• Process debt identification
• Organizational redesign

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Strategic Growth & Transition

Scaling. Fundraising. Preparing for acquisition.

• Growth readiness
• Operational due diligence
• Capital strategy support
• Leadership maturity
• Exit preparation

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Software & Technical Leverage

We build software when software is the right solution.

• Internal tools & automation
• MVP validation
• Systems integration
• Technical oversight
• Architecture review

Technology is a lever — not the default answer.

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"Tech debt is real. So is organizational debt – We identify it. Prioritize it. Pay it down."

- Andrey Olinov
Founder. Operator. Builder.
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clients

OUR CLIENTS

Trusted by teams who value flexibility, service and commitment.

What Clients Say

“If you need an external set of eyes to help your business grow or to implement EOS, I would highly recommend talking to Andrey to see how he can bring value to you and your organization.”

— Thomas Lee, CEO @ HyperPop

clients